Services
As part of the Gaia experience, our services provide insight into the latest issues and trends driving communications and help our clients navigate the changing face of the news industry. We also teach clients how to use this knowledge to define their business, expand their public footprint and become a critical part of the conversation. Whether it’s a startup or established enterprise, we tailor solutions for our clients:
Gaia and Startups
Gaia believes in the entrepreneurial spirit and serves as a guide for ventures seeking to take their vision to the next level. Gaia leadership and consulting staff have all been part of startups and we understand the business environment and unique demands of the startup environment. By taking the time to understand your business and build a program to ensure success, we deliver bottom line value with services such as corporate message discovery, differentiation and application to mapping the media and customer program development.
Gaia and Corporate Communications
Gaia has deep experience as corporate communications counsel within mid-size and Fortune 500 organizations. We understand the processes, lifecycle and organizational structure that are required to develop effective external communications programs. Gaia can develop unique programs to help drive revenue within specific business units or enterprise-wide. These programs can include services such as corporate message refresher and next generation discovery, social media strategy, third party and influencer outreach, speaker’s bureau and event support planning to internal communications development and coordination.
Gaia and Member-based Organizations
As a firm based in the geographic center of association business (Washington, D.C.), Gaia has worked with and alongside some of the most well known association brand names. We understand how critical each member’s voice is to shaping an organization’s mission, strategy and communications programs. We offer member-based organizations services that support success including membership communications development and planning, message discovery and application, event management and coordination, and media mapping.
Services defined:
- Media Mapping — Making long-lasting relationships with media who cover your industry is a critical component to developing a public voice. We help identify and develop these relationships.
- Social Media Strategy — These days most companies need to know which social media tools are going to help drive sales and support brand awareness. With so many to choose from, Gaia helps provide a road map and directions.
- Event Management and Coordination — Getting out in front of your customers, members or policymakers is a vital component of successful communications programs. We work with you on identifying what opportunities make the most sense for your investment.
- Content Development — Original ideas generated in your voice are an important facet of a comprehensive communications strategy. Included in this category are contributed articles, executive speeches and marketing collateral, which establish your company as a thought leader, help support messaging and create a consistent public voice.
- Corporate Message Discovery — We take clients through thorough and interactive examination and evaluation of messaging that will make the deepest impact for moving their business forward.
- Third Party and Influencer Outreach — For clients that need to understand how city council members and Congressional staff receive and digest information, we can help. We can assist with building basic strategies to jump start an influencer program.
- Analyst and Press Tours — There is nothing like the open road. We encourage clients to get on the road and make personal relationships that help shape public perception and move your business forward.
- Customer and Speakers Bureau Development — If you don’t have customer stories, the road is longer and tougher. Success stories are the keys to forging validity in a market.
